Post by account_disabled on Mar 9, 2024 6:20:33 GMT -5
Crayola partnered with former Chief Chemist and R&D General Manager of MAC cosmetics and current co-founder and CEO of MOB Beauty , Victor Casale, to create 24 new inclusive crayons.
Crayola, the brand that sparks imagination through color, believes that every
child should have the opportunity to color creatively and accurately in the world they see around them.
For the United Nations World Day of Cultural Chile Mobile Number List Diversity for Dialogue and Development, Crayola is proud and excited to launch “ Colors of the World ” crayons: 24 new crayons specially formulated and designed to reflect and represent more than 40 skin tones from around the world.
With Colors of the World pencils, Crayola hopes to foster a more inclusive world for children of all ages, races, cultures and ethnicities.
CrayolCrayola launches crayons inspired by the skin of the world's inhabitantsa launches crayons inspired by the skin of the world's inhabitants
We want the new pencils to promote inclusivity within creativity and impact the way children express themselves!
Rich Wuerthele, director general de Crayola.
To ensure the new Colors of the World crayons were developed to reflect an accurate and inclusive palette of skin tones, Crayola not only conducted rigorous consumer testing, but also partnered with Victor Casale. Casale, previously Chief Chemist and General Director of R&D of MAC cosmetics was Co-Founder and Director of Innovation of Cover FX and currently General Director of MOB Beauty, has more than 30 years of experience in creating base colors for shades of skin from around the world.
For more than eight months, Crayola's research, development and marketing teams collaborated with Casale to bring Colors of the World to life, modeling their scientific process for developing inclusive foundation shades.
They systematically created colors ranging from light to deep tones, including pinks, almonds and golds, resulting in a palette of 24 global shades that reflect the full spectrum of human skin.
Crayola launches crayons inspired by the skin of the world's inhabitantsCrayola launches crayons inspired by the skin of the world's inhabitants
I have spent my life trying to create truly global color palettes. Growing up, I remember mixing pink and dark brown crayons to try to make my shade, so I was excited when Crayola asked me to help create Colors of the World crayons.
Víctor Casale, General Director of MOB Beauty.
Crayola first launched its multicultural product platform in 1992, so we are thrilled with the introduction of Colors of World and the unique partnership with Victor. What intrigued Crayola about Victor was not only his extensive experience creating shades that capture the natural beauty of every skin tone, but his ongoing passion and commitment to fueling inclusivity and representation. Their expertise, candor and guidance through the development process was invaluable and brings a greater level of credibility and authenticity to the Colors of the World product.
Mimi Dixon, Brand Equity and Activation Manager at Crayola.
The crayon packages have side panels that serve as a color reference and each crayon is wrapped in a gradient skin tone label with the color name in English, Spanish and French. Each name is realistically named: Light Gold, Deep Almond, and Medium Deep Pink, all to help kids easily find the shade they identify as their own.
Crayola, the brand that sparks imagination through color, believes that every
child should have the opportunity to color creatively and accurately in the world they see around them.
For the United Nations World Day of Cultural Chile Mobile Number List Diversity for Dialogue and Development, Crayola is proud and excited to launch “ Colors of the World ” crayons: 24 new crayons specially formulated and designed to reflect and represent more than 40 skin tones from around the world.
With Colors of the World pencils, Crayola hopes to foster a more inclusive world for children of all ages, races, cultures and ethnicities.
CrayolCrayola launches crayons inspired by the skin of the world's inhabitantsa launches crayons inspired by the skin of the world's inhabitants
We want the new pencils to promote inclusivity within creativity and impact the way children express themselves!
Rich Wuerthele, director general de Crayola.
To ensure the new Colors of the World crayons were developed to reflect an accurate and inclusive palette of skin tones, Crayola not only conducted rigorous consumer testing, but also partnered with Victor Casale. Casale, previously Chief Chemist and General Director of R&D of MAC cosmetics was Co-Founder and Director of Innovation of Cover FX and currently General Director of MOB Beauty, has more than 30 years of experience in creating base colors for shades of skin from around the world.
For more than eight months, Crayola's research, development and marketing teams collaborated with Casale to bring Colors of the World to life, modeling their scientific process for developing inclusive foundation shades.
They systematically created colors ranging from light to deep tones, including pinks, almonds and golds, resulting in a palette of 24 global shades that reflect the full spectrum of human skin.
Crayola launches crayons inspired by the skin of the world's inhabitantsCrayola launches crayons inspired by the skin of the world's inhabitants
I have spent my life trying to create truly global color palettes. Growing up, I remember mixing pink and dark brown crayons to try to make my shade, so I was excited when Crayola asked me to help create Colors of the World crayons.
Víctor Casale, General Director of MOB Beauty.
Crayola first launched its multicultural product platform in 1992, so we are thrilled with the introduction of Colors of World and the unique partnership with Victor. What intrigued Crayola about Victor was not only his extensive experience creating shades that capture the natural beauty of every skin tone, but his ongoing passion and commitment to fueling inclusivity and representation. Their expertise, candor and guidance through the development process was invaluable and brings a greater level of credibility and authenticity to the Colors of the World product.
Mimi Dixon, Brand Equity and Activation Manager at Crayola.
The crayon packages have side panels that serve as a color reference and each crayon is wrapped in a gradient skin tone label with the color name in English, Spanish and French. Each name is realistically named: Light Gold, Deep Almond, and Medium Deep Pink, all to help kids easily find the shade they identify as their own.